Activities
- Photography
- Branding & Consultancy
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Year
About:
Founded by J. Willard and Alice Marriott, and guided by family leadership since 1927, their principles remain embedded in the company’s culture and in everything we do today.
About Marriot International
At Marriott, we never stop searching for inventive ways to serve our customers, provide opportunities for our associates, and grow our business. The company that began as a nine-seat A&W root beer stand is recognized today as a top employer and for its superior business operations, which it conducts based on five core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world.
Marriott International begins as an A&W Root Beer franchise in Washington, D.C., in May 1927. Founders J. Willard and Alice Sheets Marriott get their business started by quenching people’s thirst during the hot, muggy summers in Washington, D.C. The business is named Hot Shoppes when the menu expands, and good food and service at fair prices become guiding principles as the company grows.
More about Renaissance Hotel
Metatech partnered with Renaissance Hotels, a distinctive brand within the Marriott International portfolio, to elevate their visual identity through comprehensive branding and captivating photography. Our objective was to underscore Renaissance’s unique position as a lifestyle brand for the curious traveler, seamlessly integrating their “spirit of discovery” with the unparalleled standards of Marriott International. We developed a visual narrative that celebrates the unexpected, the local, and the stylish sophistication inherent in each property.
Our engagement included meticulous refinement of Renaissance’s brand guidelines, ensuring consistency while allowing for individual property expression. We then executed a series of stunning photography campaigns designed to showcase the vibrant local connections, sophisticated design elements, and authentic guest experiences that define Renaissance Hotels. The resulting visual assets provide Marriott International with a powerful tool to consistently convey the distinct allure of the Renaissance brand, inviting guests worldwide to discover a new way to experience their destinations.
Passion leads to success